Orange Wireless announced only yesterday December 9 the launch of its own application portal, which it calls, The Application Shop. The company said that, the new storefront will soon be available to users’ homescreens, offering them a click access to a wide range of over 5,000 Applications, Ringtones, Games and Wallpapers. Orange also indicates its readiness to work closely with developers and content providers to enhance the number of solutions available with Application Shop.
According to Yves Tyrode, the Executive Vice President of Orange Tecnocentre, “We are giving customers a tailor-made shop window on the mobile that makes it easier to discover, download, use and manage content. Whether it’s a Smartphone user, or someone using a simpler device, we know the demand for contents is there. – It’s just about getting that experience right. That is why we want to give everyone with a phone in their hand the easiest access to personal content, on the most suitable device and tariff, to help them take the parts of the mobile internet that they know and love, everywhere they go.”
The new Orange Software comes with services like Orange Games and Orange Maps, Orange TV and a variety of other premium mobile applications. The software has already been launched on a wide range of mobile phones. Users can also buy and download any content on the same Orange Mobile bill, thereby eliminating the pre-registering of personal credit cards. The company’s desire is to give users full value for their money, as they intend to make sure that every user enjoy Applications that have been fully tested and suitable for their devices.
The company further states that, “ throughout 2010, Orange will continue to roll-out the App Shop service across its footprint, extending it to Spain, Poland, Romania, Switzerland, Slovakia, Belgium, Austria, Moldova and Portugal. In each country, Orange is making the App Shop relevant by providing localized content in the catalogue that best meets specific market needs.”
