Vodafone’s Twitter Incident Explained

February 11, 2010 by Simon Leave a reply »

Vod TwitIt is a minor issue, but considering that people ought to know the facts straight, here’s a quick summary of what really happened last Friday.

A Vodafone employee handling the web relations left his desk to talk to a colleague; left onscreen was the Twitter account of Vodafone UK. Another employee thought it was the personal account of the web relations staff and decided to play a little prank by posting “is fed up of dirty homos and is going after beaver.”

As it turns out, the account was actually for @VodafoneUK and of course, the message got retweeted by many who saw it. Employees of Vodafone quickly deleted the post and apologized to the public due to the nature of the post. The culprit was then suspended from the company.

Such is a quick recap of the explanation given by Jakub Hrabovsky, the current head of web relations at Vodafone. In any case, here’s kudos to their great work in quickly fixing up the little fuss.

For Vodafone, that little incident is completely forgettable; the mobile network has been doing great these past few months. While January did start out odd as Vodafone announced that they were removing both the HTC HD2 and the XPERIA X10 from their 2010 line up, this was quickly forgotten when the network operator launched the iPhone.

The launch was successful and they sold 100,000 units within the first week. So far, iPhone subscribers are growing, thanks to the superior 3G service provided by the company. With the re-release of the Femtocell Sure Signal 3G booster, Vodafone has effectively covered even the areas where they have little to no 3G coverage. The operator has also recently expressed interest in releasing the Apple iPad in the UK

Read more about the Twitter incident and Vodafone’s side of the story at Pocket Lint.

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