You may not think that it is a big deal, but when you see the vast difference of the eBook reader layout with the old black and white screen of the Kindle, it takes very little further convincing to realize how much of a improvement the Apple iPad truly is.
The biggest problem that eBook users had with the Amazon Kindle was that the technology was literally taking them away from the book experience. Many people who are Kindle readers have actual book collections that they have enjoyed reading, while it may seem silly, there is a certain charm to holding a book by its spine and flipping its pages as you read.
The Kindle on the other hand presents books in a completely digital format: pure text. While users can add notes, comments, and even highlight or bookmark specific portions of the literary content, much of the charm that using a book has is lost on the Kindle.
The Apple iPad however, retains all the goodness of real books. Many users have seen the impressive landscape more view of the iPad eReader. This allows users to see a virtual book in a two page spread layout. There is even that crease in the center that divides the two pages as well as a view of the many book pages on the edges. The iPad presents eBooks in a virtual book fashion, allowing users to feel as if they have a digitized book which they can flip open and read –unlike the giant wall of text on the Kindle.
Of course, the iPad easily outmatches the Kindle in terms of specs –but that is simply a given advantage as the iPad is a tablet and not just a reader.
Read more about the difference of reading an eBook on the Kindle and on the iPad at the LA Times.