Posts Tagged ‘3G’

Your Social Mobile: The HTC Desire

July 2nd, 2010

Nowadays, more and more manufacturers seem to be bombarding their mobiles with all sorts of unique features just to be able to get a competitive advantage. Some of these said features are truly technological marvels that definitely make life a bit easier, but some are just downright excessive.

Despite all these, what still remains at the heart of an exceptional mobile (or at least what ought to remain) is still its ability to connect its users to the world. The HTC Desire definitely does more than just that as it keeps its users in touch with the rest of the world in more ways than one.

Basic Connectivity

The HTC Desire is a quad band 2G device that is compatible in the GSM 850 / 900 / 1800 / 1900 networks and also functions as a dual band device (HSDPA 900 / 2100) over the 3G network. All these numbers simply mean that it is likely that the Desire will work regardless of where in the world you may be.

Top of the line GPRS, EDGE, and HSDPA data connectivity features guarantee high speed mobile internet speeds which is complemented by the Desire’s Wi-Fi 802.11 b/g WLAN capability.

Applications

The HTC Desire is also loaded with awesome applications that’ll make sure that you stay connected. One such application is the new People widget which allows you to group your contacts as you wish, giving you one-touch access to your most important contacts. There’s also the Friend Stream app which is a social networking program that provides users real-time updates from the most popular social networks such as Twitter and Facebook.

More than a Mobile

However, don’t let all these connectivity features throw you off and make you think that the HTC Desire is nothing more than a “socially-inclined” type of mobile. In fact, it has one of the most impressive spec sheets in the business and the likes of its 1 GHz processor, 3.7-inch high-res display, 5-Megapixel camera, and Android operating system, are just some of the many features and functions of this truly remarkable Smartphone.

Orange on 3G Advertisement: Not Without a Fight

July 2nd, 2010

Orange Mobile UK has invested heavily in the development and growth of their 3G network and they are proud of it. The company is boasting that they have the “biggest 3G network” and they seem to have the numbers to prove it. Despite this, the Advertising Standard Authority has ruled that Orange should not use the slogan nor should Orange talk about their 3G coverage.

While the network operator has complied with the ASA ruling, they have confirmed that they will contest the decision. The mobile network operator is even pushing for a full industry wide study in order to verify their claim and add credence to the slogan they want to use.

In many ways, the ASA would have to allow the investigation to push through. Their original ruling was based on the fact that the advertisement has not been properly “substantiated”; should Orange be able to fully support their claims with cold hard facts, then the ruling would need to be pulled back.

Orange has also defended that their slogan was not misleading as an argument from ASA stated. The ad clearly said that Orange has the largest network covering the most people –a claim that can be easily backed by data. This does not coincide with the ASA ruling which stated that a mobile network cannot be easily compared to another.

The ASA is taking a firm stand on the issue and is not pulling back on its sanctions.

In some ways, Orange Mobile UK should stand up for its original claims. While the ASA may have filed a ruling, the network operator has a principle and reputation to live up to. Pushing for an “independent, industry wide verification” in order to prove that their claims are indeed based on fact is the only direction they can take –if they wholly rescind their claims, then it would appear that the ad was entirely baseless to begin with.