It is not too uncommon to see various methods through which people can be able to help out others in need. The most common method would be to donate money. After all, the average people has work, daily tasks and basically lives that do not allow them the leisure of volunteering an entire week or even month of their lives in the service of other people.
But people are actually willing to be part of it. Despite the economy, people naturally want to help out. While that may seem as a very optimistic point of view, the success of text based donations proves the point quite well.
Texting is an easy thing to do. It takes only a few moments, and a single text message can be sent from anywhere that is covered by a network (which is about 70% of the UK). It is accessible, fast and something that people are more willing to engage in as compared to having to spend an hour in commute looking for an obscure address to drop off a donation. Even a trip to the post will take at least fifteen minutes (for those lucky enough to be living nearby).
By taking out time and energy from the equation, getting people to donate is made much easier (take the success of the drives for the quake and flood victims of the recent months and last year).
According to the chief executive of the Charities Aid Foundation, John Low, “Donating by text is popular because it is instant and easy for donors.”
Mobile network operator Vodafone UK is adding a nice incentive as well: the operator will be giving the entire proceeds to charities –as opposed to deducting a transaction fee from the donors. Officially, they are the first network operator to establish this new standard. It would be nice if other networks also followed suit.
